The Challenge
Gazela Wines wanted to showcase their brand in a way that seamlessly blended with the spirit of travel, adventure, and summer lifestyle.
The goal was to create a collection of photographs and short-form videos that embodied the fusion of Gazela’s identity with my own personal brand, capturing moments that celebrate freedom, exploration, and unforgettable summer experiences.
Additionally, beyond content production, this collaboration included organic exposure through a social media campaign, where the assets were shared on both my Instagram page and Gazela’s official account, extending their reach and engagement.
The Approach
To bring this concept to life, I developed three unique photography collections and three short-form videos, each representing a different adventurous summer scenario:
The Ultimate Algarve Road Trip – Capturing the thrill of the open road, scenic coastal drives, and spontaneous adventures under the sun.
Stand-Up Paddle Adventures – Showcasing serene yet exhilarating moments on the water, aligning with the fresh and light essence of Gazela Wines.
The Mediterranean Summer in Sardinia – A dreamy, sun-soaked Italian summer, filled with crystal-clear waters, warm coastal vibes, and the perfect wine to complement it all.
Using dynamic compositions, natural lighting, and immersive storytelling, each piece of content was carefully crafted to reflect both Gazela’s refreshing and vibrant identity and the essence of my own travel and adventure-focused brand.
The Results & Impact
Three visually stunning photography collections, capturing the perfect summer moments through the lens of adventure and lifestyle.
Three engaging short-form videos, designed for high-impact sharing across Instagram and social media.
Increased brand awareness and engagement, with the content being featured on both my Instagram audience and Gazela’s digital platforms.
High-quality marketing assets that continue to be used by Gazela for online campaigns, reinforcing their presence in the travel and lifestyle space.
By merging Gazela’s brand personality with my own adventure-driven storytelling, this collaboration successfully positioned the brand as the go-to wine for travelers, explorers, and summer lovers, creating an emotional connection between the product and unforgettable experiences.
